THE STRATEGY AND TACTICS OF PRICING: A GUIDE TO GROWING MORE PROF ITABLY
- Autor: THOMAS T. NAGLE
- Editorial: PRENTICE-HALL INTERNATIONAL EDITION, 2005
- Fecha de salida: 2005
- Descargado: 5425
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.